With a population of 211 million, Brazil is the leading economy country in Latin America. Its market size alone makes it an attractive destination for businesses looking to expand and is one of the top foreign investment destinations for Spanish people.
With a strategic position which simplifies access to Latin and South America, excellent value on exchange rates, and a large reserve of labour, it’s easy to see why Brazil is the ninth most attractive country in the world for FDI and ranks first for FDI investment in the Latin America and Caribbean region. The government has furthered foreign investment with aid and tax exemptions, especially for exports, while Brazilian states have reduced their local taxes and offered logistical support to certain companies.
Over the last 15 years, the country has progressively removed barriers for business, deregulating sectors, providing aid, tax exemptions and reductions, and even offering logistical support to certain sectors. In addition, social measures have actively encouraged the growth of the middle class, boosting the already huge local market. The main economic areas are financial services, telecommunications, gas, commerce, mining and real estate.
However, the complex tax system, as well as the heavy and inflexible labour legislation, make it difficult to do business in the country, so having trusted and knowledgeable partners to support you in the region is essential.