Internationalization has very positive effects on the growth and competitiveness of enterprises when this is associated with the image of top brands. The Brands with High International Potential Club (MAPI) is an initiative of the Leading Brands Spanish Association (AMRE), a public-private institution world pioneer , created to support, from the Spanish leading brands and in collaboration with public institutions (ICEX, Ministries and SPTO,Spanish Patent and Trademark Office), those brands that have a greater chance of success abroad . In order to encourage and promote the internationalization of Auxadi and continue to build brand image abroad, we applied as candidates for MAPI and, after analysis by the Board, we have been unanimously elected to be part of this club: This represents a unique opportunity for knowledge transfer, networking and cooperation, creating synergies for brand internationalization.