• Padrón Campus at Miami Dade College hosted the second edition of the event in the United States 

• 25 speakers from companies, institutions and investment promotion agencies took part in seven roundtable discussions 

• Air Europa, Arturo Fuente and Mana Tech Miami were the event's official sponsors 

Auxadi held the second edition of LATAM Days Miami. The event, which took place on November 10, brought together nearly 120 CFOs from companies planning to establish or expand operations in Latin America. 

Throughout the day, 25 speakers from companies, associations and institutions took part in seven roundtable discussions. The conversations covered success stories in Miami, economic trends across the region, local talent management and foreign investment. 

Latin America: a market that requires a local presence 

Víctor Salamanca, CEO and President of Auxadi, opened the event by highlighting the economic weight of the Latino community: "The Latino economy within the United States is, in itself, a global powerhouse". He added that it would rank as the world's fourth-largest economy. 

The first roundtable focused on leadership and talent. Speakers agreed that the region cannot be managed as a single market and emphasized the need to maintain close communication with local teams. They also stressed that a multiregional leader needs the ability to adapt and remain flexible in order to understand Latin America's diversity. 

Miami, a gateway to the region 

Arturo Fuente, a premium cigar manufacturer and event sponsor, shared its expansion journey. Felix Renta explained how the company rebuilt its business following several fires while keeping its main factory in the Dominican Republic. 

During the "Why Miami?" roundtable, Eric Olafson (Port of Miami) highlighted the region's importance to U.S. trade: "Approximately 50% of U.S. trade is related to Latin America". Participants encouraged companies to make the most of the resources available in the city, including its network of customs brokers and specialized talent. 

Meanwhile, Eduardo Gamarra, from Florida International University (FIU), analyzed security cooperation between the Trump administration and Latin American countries. In his view, this closer relationship strengthens the appeal of the regional economy, which continues to attract increasing levels of Chinese investment. 

Investment opportunities, country by country 

Representatives from Latin American investment promotion agencies took part in the roundtable "Key developments in Latin American markets", moderated by Manrique Blen, VP and Head of BD/AM at Auxadi's Miami Hub. 

• Mexico: Estela Cachoua (Mexican Chamber of Commerce) highlighted that the U.S. market "still needs" Mexican talent and that the country's geographical proximity gives it a competitive advantage. 

• Peru: Grethel Celis (PromPerú) pointed to collaboration agreements with the Port of Miami as the foundation of the country's economic relationship with Florida. 

• Brazil: Igor Brandão (ApexBrasil) announced that the country plans to allocate significant investment to public security. 

• Chile: Jaime Silva (ProChile) highlighted the reduction in corporate income tax as a way to attract investment, citing Microsoft's strategy in the country as an example. 

How to overcome the risks of doing business in the region 

The roundtable "How to expand successfully in LATAM" provided practical recommendations for companies pursuing international expansion. Fernando Ors (Reental) identified inflation and local capabilities as the main challenges. Nevertheless, he described the current moment as "a genuine social revolution", driven by tokenization and artificial intelligence. Stephano Maciel (ATTRUS) added that, based on his experience, regulation had been the main obstacle. 

Spain and Miami, two complementary platforms 

Alessio Mazzanti (Latam Investment Banking) highlighted Spain's role as "a gateway to the European market for many Latin American companies". He explained that an increasing number of family offices are establishing themselves in Spain, while Miami is consolidating its position as a financial services center and banking hub. 

A second edition that reinforces the event's position 

Víctor Salamanca brought the event to a close: "Today, we have seen that Latin America is not a single market, but a collection of countries, each with its own opportunities, requiring local knowledge, talent and a presence on the ground. I would like to thank the speakers, sponsors and attendees who made this second edition possible. Auxadi is your home: we are at your disposal, in Miami and anywhere in the world, to make your expansion easier". 

Auxadi would like to thank Air Europa, Arturo Fuente and Mana Tech Miami for their trust and support. The firm also extends its gratitude to all the speakers, as well as to Miami Dade College and the Spain-US Chamber of Commerce, the event's partner organizations, whose collaboration helped make the day possible. 

About Auxadi

With 26 subsidiaries across Europe, the United States, and Latin America, Auxadi is today the leading Spanish accounting firm serving multinational companies and real estate investment funds. Through its technology-driven approach and strong client-focused culture, Auxadi acts as an extension of its clients' finance departments worldwide, providing accounting, tax, payroll, transfer pricing, and corporate legal services.

Its proprietary MySPV technology platform, more than 300 employees, and over 1,700 clients have positioned Auxadi as a benchmark in the tech-enabled services sector, not only in Spain but internationally.

Auxadi can become your ideal partner. We offer a one stop shop value added outsourcing services in the areas of accounting and reporting, tax compliance, payroll management and representation services, among others.