The 2026 FIFA World Cup will be much more than the largest sporting event in history. With 104 matches, 48 national teams, and an estimated 1.24 million international visitors, the tournament will temporarily reshape North America’s economy and create new opportunities for Latin American companies.
For 39 days, the United States, Mexico, and Canada will host a unique ecosystem of investment, consumer activity, technology, and business expansion. Industries such as hospitality, retail, fintech, logistics, food, and technology are expected to experience unprecedented growth driven by tourism and global demand.
For LATAM companies, the real value will not only lie in participating in the event itself, but in using it as a strategic platform to strengthen operations and establish a position in the U.S. market. The cultural affinity of Hispanic consumers, combined with the rise of nearshoring and digitalization, creates a unique competitive advantage for the region.
The challenge is no longer identifying whether the opportunity exists, but acting quickly enough to seize it before others do.
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