Mexico starts a period of economic expansion according to latest indicator and in this context, the advertising business arises great attractive. Out of the 153,200 million pesos on which the commercial communication industry was valued in 2012, almost half of the investment was made in advertising. Furthermore, this sector is in the height of a transition, as for the entrance of new agencies, the opening to small advertisers and the growing need of adopting new technologies.

Auxadi will give the fundamental steps for implementing a company in Mexico within the I Internationalization workshop on Advertising in Mexico, organized by ICEX. Yeni Martínez, International Director; Fabiola López, Mexican Desk; and Iratxe Azcona, Country Manager in the country; will share their knowledge and experience in the seminar to be celebrated on October 8 in Madrid and also through video conference in Barcelona and Valencia.

Attendance is free until completing capacity. Interested can get inscribed by sending an email to